A simple solution is to control this grapevine system of communications by setting up an active key communicator network. Essentially, a key communicator network is a network of opinion leaders who establish solid two-way communications among organizations and their publics. These opinion leaders talk to lots of people who tend to listen to what they have to say. Key communicators agree to disseminate accurate information about the school system and correct misinformation. They keep in touch with school officials and immediately report misperceptions and inaccuracies.
A key communicator network allows a school district to get accurate news
out to the staff and community quickly. It enables school officials to intercept
potentially harmful rumors. And it costs very little to set up and maintain.
Adapted from:
Oregon School Boards Association
1201 Court Street NE, Suite 400, Salem, Oregon 97301
(503) 588-2800 | 1-800-578-OSBA | FAX (503) 588-2813
E-mail: info@osba.org
© Copyright 2009
(Used with thanks and permission)